Ascent of Humanity

An excerpt from Ascent of Humanity by Charles Eisenstein.

People who are firmly ensconced in a local, kinship-based community are less susceptible to consumerism and fascism alike, because both base their appeal on a need for self-identity. Therefore, to introduce consumerism to a previously isolated culture it is first necessary to destroy its sense of identity. Here’s how: Disrupt its networks of reciprocity by introducing consumer items from the outside. Erode its self-esteem with glamorous images of the West. Demean its mythologies through missionary work and scientific education. Dismantle its traditional ways of transmitting local knowledge by introducing schooling with outside curricula. Destroy its language by providing that schooling in English or another national or world language. Truncate its ties to the land by importing cheap food to make local agriculture uneconomic. Then you will have created a people hungry for the right sneake

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